Saturday, January 24th, is National Beer Can Appreciation Day and we'll be celebrating right here in Fairport - the birthplace of the beer can. When you buy a canned beer on Saturday you'll receive a FREE Donnelly's Commemorative Beer Can Koozie.
Canned beer made it’s commercial debut on January 24th, 1935 when the Gottfried Krueger Brewing Company first distributed Krueger’s Finest Beer and Krueger’s Cream Ale in cans manufactured by the American Can Company located in Fairport, New York. The American Can Company, after years of research, was the first to perfect a pressurized can lined with a special coating that prevented the beer from chemically reacting with the tin.
Today’s aluminum cans are seeing a resurgence as a preferred method of distributing beer by many craft brewers. Leading the way was Oskar Blues in November of 2002 when the brewery began hand canning it’s famed Dales Pale Ale on a tabletop machine, one can at a time. The move made Oskar Blues the first US craft brewer to brew and can its own beer.
“We thought the idea of our big, luscious pale ale in a can was hilarious,” recalls founder Dale Katechis. “And it made our beer immensely portable for outdoor enjoyment fun.” Katechis and his crew then discovered other benefits of aluminum cans. “Cans keep beer incredibly fresh by fully protecting it from light and oxygen.”
Benefits of Today’s Cans*
• Today’s aluminum can and its lid are lined with a water-based coating. Beer and metal never touch and there is no exchange of flavor.
• Aluminum can keeps beer fresher for longer by fully eliminating the damages of light and ingressed oxygen.
• Lightweight cans enable brewers to reduce its fuel costs and carbon footprint for shipped beer by 35%.
• Cans are the most easily and frequently recycled beverage package in the world.
• A recycled aluminum can generates 95% less pollution than one made from scratch and requires 96% less energy.
• One recycled can saves the energy equivalent of 6 ounces of gas or the electricity to power a guitar amplifier for two hours.
Celebrating Fairport Innovation
Join us at Donnelly’s Public House, just blocks away from the birthplace of the beer can, on January 24th when we’ll be raising a can (or two) to toast the ingenuity of Fairport’s American Can Company.
* Source: Oscar Blues Brewery
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